🍔 Can $5 value meals save McDonald's?

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TOP STORY
🍔 Can $5 Value Meals Save McDonald's?

Restaurants are starting to roll out cheap meals in order to help them make up for restaurant slowdowns.

McDonald's, the world's largest fast-food chain, recently unveiled its highly anticipated $5 meal deal, featuring options like a McDouble or McChicken sandwich, four-piece McNuggets, small fries, and a drink.

What a steal!

• The move is largely aimed at increasing foot traffic since US same-store sales for Q1, at 2.5%, missed expectations.

• McDonald’s USA president Joe Erlinger emphasized the company’s commitment to providing value as a means to regain customer interest.

Who was the genius who came up with the idea of lowering prices and providing more value to attract customers? 

Whoever it was, he/she deserves a raise.

While profit margins will inevitably decrease, franchisees are optimistic that the $5 meal deal will drive more people to their stores.

And Mickey D's isn’t the only fast-food chain that’s doing this:

• KFC recently introduced a $4.99 meal deal with chicken and sides.

• Burger King reintroduced its $5 Your Way Meal to help its more budget-conscious customers.

• Starbucks has joined the fray with its ‘Pairings Menu,’ offering $5 and $6 combos of drinks and breakfast items.

As affordability becomes increasingly rare, fast food chains have taken a bold and necessary step by cutting margins across the board, hoping to boost customer loyalty. 

We'll let you know if making food and drinks cheaper leads to more customers—our humble guess is definitely.

ENTERTAINMENT
🧑‍🎤 Mets Owner Steve Cohen Acquires Stake in Vegas Sphere

Billionaire investor Steve Cohen has acquired a 5.5% stake in the Las Vegas Sphere's parent company, Madison Square Garden Entertainment Corp.

• Cohen’s venture capital firm, Point72 Ventures, now officially owns over 1.5 million shares (including options), with a market value of over $50 million.

• MSG Entertainment was founded by New York Knicks and New York Rangers owner James Dolan.

Wow, would you look at that?

Two New York sports owners joining forces; you love to see it.

Why invest?

The Sphere, valued at $2.3 billion, generated $170 million in revenue just last quarter and continues to attract popular artists, sports teams, and, of course, the thousands of fans that come along with the events.

While this investment seems unique, considering there aren’t many 360+ foot money-making venues, Cohen has been investing more in media and entertainment.

In March, Point72 disclosed a 5% stake in Fox Corp., which was valued at about $350 million at the time.

Another of Cohen’s firms owns a significant stake in Range Media Partners, which partners with streaming services, production companies, athletes, and actors—basically anything related to media.

Hey, Mr. Cohen, if you’re looking for more media companies with a ton of potential, give us a call.

We’d love to chat!

CREATOR ECONOMY
 📚️ Andrew Huberman has come out with a book

Andrew Huberman, the renowned neuroscientist and podcaster, is releasing his first book, ‘Protocols: An Operating Manual for the Human Body.’

Protocols will include the tools and protocols covered on the Huberman Lab podcast, a "culmination of years of research, hundreds of conversations with leading scientists, medical doctors, and researchers, and my own exploration of health and fitness."

As a Huberman stan myself, I am extremely excited for this book, and I think everyone can benefit from it, TBH.

Huberman's self-proclaimed goal with the book is to provide "simple, powerful, and evidence-based solutions to your most common health challenges and to help you reach your goals."

For those already dabbling in the productivity field, "Protocols" is in the same genre as "Atomic Habits," which preaches making small changes to transform one's life ultimately.

And the similarities don’t stop with the genre.

• Just like James Clear, the author of Atomic Habits, Huberman used an increasingly popular blueprint.

• First, Huberman and Clear made themselves known on social media, both through writing and, for Huberman, podcasts.

• After numerous interviews, essays, tweets, years of research, and millions of followers gained, both have proven their ability to dissect various topics and teach them to the masses.

Many view social media merely as a platform for sharing opinions and information, but it can also establish invaluable credibility, leading to many money-making opportunities. 

"Atomic Habits" has sold over 20 million copies worldwide, a testament to the credibility Clear built up over years of posting informative content. 

Huberman still has a long way to go to match Clear in book sales, but given his vast and, more importantly, applicable knowledge, he can undoubtedly reach similar heights.