Mattel and Hasbro are taking over the box office

Mattel, the largest toy company in the US, has been dominating the IP game, but not just with its toys. 

Back in 2018, Mattel launched Mattel Films to make live-action movies for some of its products.

Soon after, Mattel partnered with Margot Robbie’s Lucky Chap Entertainment in 2019 to produce ‘Barbie’ — a great choice.

The 'Barbie' movie generated over $1.4 billion at the box office, and not long after, Mattel announced that it currently has a whopping 45 toy-based movies at various stages of production.

Here are just a few of the big ones: 

• "Rock 'Em Sock 'Em Robots" starring Vin Diesel.

• "Hot Wheels," a live-action film produced by J.J. Abrams. 

• A live-action "American Girl" movie is in the works at MGM. 

And the Mattel party hasn't stopped; a few weeks ago, Mattel announced plans to build a $487 million amusement park called Mattel Adventure in Kansas City. 

We can confidently say that the success of the Barbie movie played a crucial role in securing the park's loan. 

But wait, there's more!

Fellow toy-making giant Hasbro is following a similar game plan, announcing a Monopoly movie produced by Margot Robbie's production company. 

A what? Yup, Hasbro is making a live-action movie out of the legendary board game; hopefully, the film will be shorter than playing the game itself.

Hasbro says that the movie will transform the classic board game, which revolves around real estate and bankruptcy, into an entertaining cinematic experience. 

I'm not sure how they’ll do that, but we’ll give them the benefit of the doubt. 

Interestingly enough, as you can guess from the image above, the movie will be produced by-yes, you guessed it-Margot Robbie's LuckyChap.

Hasbro even mentioned that the movie was uncoincidentally inspired by the success of the Barbie movie, no surprise there. 

It’s nice to see some of the older companies pivot and succeed; who said you can't teach a dog new tricks?